A huge fear many of us face in our small businesses is a fear of spending money on our businesses. Face it, even after we start making a profit, it’s hard to let loose of those dollars on something that may or may not pay off. Unfortunately, this fear factor can be debilitating and put […] read more
Now that you’re in business you have to find customers. If you’ve participated in our webinar “Ten Places To Find Your First Concierge Customers” you have an inkling where to start. Even if you haven’t had a chance to attend the free webinar, you know you’re going to have to get out there and sell […] read more
If you’re a new small business owner you’re facing many situations for the first time. It’s easy to second guess yourself, or even worse become immobilized by your fears. Well, in the next few posts we’re going to identify and tackle what’s holding you back. Huge rewards await you when you push past the fears […] read more
If you’re not following The Instant Concierge on Facebook you’re missing out on all kinds of free and useful resource material specific to running a successful concierge business. We help start your day by posting an affirmation every morning on The Instant Concierge Facebook page. Affirmations are positive statements that help condition your subconscious […] read more
Here are the most frequently asked questions about writing and sending a regular newsletter from your concierge business: Question: Should I send an email newsletter even though I’m just starting my concierge business? Answer: Yes! It’s important to invite people to join your mailing list from day one and communicate regularly. Whether your concierge business […] read more
This week I did an amazing amount of shopping for various clients and it got me thinking about what makes the places I went to—Walmart, the Apple store, Home Depot, etc. the successes they are and whether I could implement some of their philosophies in my own concierge business. Here are my takeaways: Be/Do One […] read more
As your concierge business grows and your days are busier and busier completing tasks requested by your customers, it’s important to still carve out time to build your business. Consultants suggest you spend 50% of your time doing strategic planning. How do you do that without working 15-18 hours a day, seven days a week? […] read more
If you want people to read your blog (and why wouldn’t you?), it’s important to use a tone and have content that’s fun and interesting, plus simultaneously provide usable information to your clients. The danger is that if you’re too fun and interesting and don’t provide enough information you won’t be meeting your goal of […] read more
A question The Instant Concierge hears all the time is “what’s the best way to transition from being a full-time employee somewhere else to starting my own personal concierge business?” Obviously, the answer varies greatly depending on the individual situations of the people asking the question. Still, there are basically two ways to pursue concierge […] read more
When you boil it down the goal of all your marketing efforts is to build a brand for your new concierge company and bring more profits to the bottom line. “Closing the loop” is the term used to move a person from your “potential customer” list to the “active list.” A busy website, hundreds of […] read more
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