New Year check-list for your concierge business website
Nothing will build your concierge business as fast as a professional, searchable, well-designed website. In fact, you can expect this tool to pay for itself multiple times over every year. The new year is a great time to schedule an annual check-up of your website to make sure it’s giving you optimum performance. Here’s a checklist to follow to get you started:
1) Update your copyright.
This is so simple, but it’s probably the most-often ignored change you should make. It’s the new year and that means it’s time to update your site’s copyright. Protect your online content and make this quick update today. Here’s my preferred format:
Copyright ©2014 Company Name, LLC. All rights reserved.
Copyright ©2010-2014 Company Name, LLC. All rights reserved.
2) Diagnose and repair anything that’s broken.
It’s human nature to let things slide when we’re not paying attention. The floor creaks. The powder room faucet has a slow leak. The gutters still have last fall’s leaves in them. Well, the same thing can happen with your website. What’s the impact when a potential customer completes a contact form and it never arrives in your inbox? Or, the link on your front page to your blog doesn’t work and your visitor lands on the dreaded 404 error page [a standard HTTP response that indicates that the requested URL doesn’t exist]? It’s time to get these things fixed. Do it yourself or call The Instant Concierge for help (314.994.1382). You’re in the business of executing things well and your website should be an example of your attention to detail.
3) Review your content and update.
Do a quick check of your content to make sure it’s not dated. Do you say you’ve been in business for three years? Well, now it’s four. Are all of your addresses and phone numbers current? Have you added any new social media tools like Google +, Pinterest? LinkedIn? Have you added or lost any employees? Do you need a new photo?
4) Cruise your website like a visitor.
I read a tip that suggested going to the local library and surfing your website occasionally. Libraries generally have older technology and have restricted the scripting and advanced bells and whistles most of us have built into our sites. It’s good to see what your site’s visitors are really seeing. Make adjustments as necessary.
These are just a few of the top things to check into. If you’d like a full website audit, suggestions on how you can move up in the search engine rankings, or are interested in adding to or revamping your current site, the web design experts at The Instant Concierge are here to help. Email us or call 314.994.1382.