5 Tips To Build Your Concierge Business With A Fun & Interesting Blog

Can you be interesting, fun, and informative in your blog? Sure! Here’s how.

If you want people to read your blog (and why wouldn’t you?), it’s important to use a tone and have content that’s fun and interesting, plus simultaneously provide usable information to your clients. The danger is that if you’re too fun and interesting and don’t provide enough information you won’t be meeting your goal of building your business. On the other hand, if your blog is too focused on dry information…well, no one’s going to read it.

Meeting this challenge of balance between good information and being interesting isn’t impossible. Here are some tips:

  1. Be specific. It’s better to keep one segment of your client base in mind as you write than trying to appeal to everyone. If you’re so general that everyone has a little interest in the subject, no one is going to have a lot of interest. Focus on content for your niche markets. Who knows maybe the dog-free family reading your article on pet sitting will remember your service when their friends are looking for a place for Fido.
  2. Be personal. Share some of the successes your company is enjoying—thanks to the loyalty of your customer base. When you reach a milestone like your 100th customer—talk about it. If you hire a new employee—introduce them! If you branch off into another service niche—share it. Remember that people like to spend time with winners.
  3. Solve problems. Use case studies to talk about how you’ve solved your clients’ problems. Be mindful and respectful of confidentiality, but your raison d’etre as a personal concierge is to be a problem solver so figure out ways to sing your own praises at finding solutions.
  4. Invite a guest blogger to share your space from time to time. This is a great way to add valuable and interesting content as well as to extend your social media reach. Tap into your networking groups for people willing to share their stories with your clients.
  5. Make sure your content interests you. This is the ultimate test of your blog content. If you’re not interested in what you’re talking about, it’s guaranteed your readers won’t be either.

 The Instant Concierge is dedicated to help you in your quest to operate a highly successful personal concierge business. Be sure to check out our professional products designed and tested with real-world concierges.

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