Instant Concierge Blog
Nothing will build your concierge business as fast as a professional, searchable, well-designed website. In fact, you can expect this tool to pay for itself multiple times over every year. The new year is a great time to schedule an annual check-up of your website to make sure it’s giving you optimum performance. Here’s a […] read more
Treat the subject line of your newsletter like a headline and include a bite-sized piece of information that you expand in the body of your newsletter. Using the word “newsletter” in the subject is the kiss of death. Take a trip to your local drugstore’s magazine aisle and look at how the covers sell […] read more
Do enough business and it’s only a matter of time before someone gives you a negative review online. On many rating sites, commenters can remain anonymous which only encourages some people to be particularly negative. Comments on most sites are almost always arranged with the most recent comments first. Most public relations experts advise against […] read more
The other day I had a surprisingly bad customer experience with a group that I know prides itself on going the extra mile to make people happy. It was so horrific I thought about flying off on Facebook to let everyone know how I’d been wronged. I didn’t, but it got me thinking about how […] read more
If you really want your concierge business to stand out and be unique, make a commitment to providing the best customer service you can every day with every customer. Unlike your business model and the prices you charge, great service can never be copied. In St. Louis, my city, a quick Google […] read more
Owning your own small business requires a skill set not usually developed in school or even through experience. Here are 5 books I recommend for your reading list: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It by Michael E. Gerber. This book tells you how to make […] read more
A huge fear many of us face in our small businesses is a fear of spending money on our businesses. Face it, even after we start making a profit, it’s hard to let loose of those dollars on something that may or may not pay off. Unfortunately, this fear factor can be debilitating and put […] read more
Now that you’re in business you have to find customers. If you’ve participated in our webinar “Ten Places To Find Your First Concierge Customers” you have an inkling where to start. Even if you haven’t had a chance to attend the free webinar, you know you’re going to have to get out there and sell […] read more
If you’re not following The Instant Concierge on Facebook you’re missing out on all kinds of free and useful resource material specific to running a successful concierge business. We help start your day by posting an affirmation every morning on The Instant Concierge Facebook page. Affirmations are positive statements that help condition your subconscious […] read more
Here are the most frequently asked questions about writing and sending a regular newsletter from your concierge business: Question: Should I send an email newsletter even though I’m just starting my concierge business? Answer: Yes! It’s important to invite people to join your mailing list from day one and communicate regularly. Whether your concierge business […] read more