Blogging Will Build Your Concierge Business
Blog, blog, blog and then blog some more
Not convinced yet that blogging has any relation to bringing more revenue into your concierge business? Well, here are 10 reasons The Instant Concierge says blogging should be a priority when you’re starting a concierge business:
- Everyone wants to be #1 in the google search, right? Well, regular blogging is one of the best ways to move your site up in the search engine rankings. And, it follows that the higher you are in the search engine rankings, the more traffic your site will get, and (ka-ching) the more in sales for your company. Plus, the more often you update your site with fresh content, the more often search engines will crawl through your site to check out what’s new. You want those web crawlers combing through your site as often as possible. Fresh content is king to make that happen. HubSpot research shows that small businesses that blog 10-15 times per month get five times more traffic than companies that don’t blog.
- People prefer to do business with people they like and trust. A well-written blog helps people get to know you before they ever meet you face-to-face. Your blog is where you can establish your credentials as the go-to concierge company to get things done. A word of caution. Even though you’re building your credentials as a new concierge, your blog shouldn’t be about you. Being an expert doesn’t mean talking about yourself. The best bloggers will answer questions and solve problems, be truthful and helpful–that’s what establishes credibility.
- A blog is one more vehicle you can use to let people know when you launch a new service or have a product they’ll be interested in. As a personal concierge you’re expected to be on the cutting edge of products, systems, and trends. Be the first to tell your potential customers that you’ve got something they need.
- Blogging gives your concierge business personality and puts a human face on your brand. Are you laid back? Type A and all business? Does your humor put new clients at ease? Let your personality show in your blog. An appealing personality and interesting content will keep people coming back to hear what you have to say.
- Staying on a blogging schedule helps you organize your thoughts, keeps you disciplined, and gives focus to your communications. Lay out your blog content for your concierge business at least a quarter in advance. Consult your concierge business plan for key goals, target markets, and priorities. Remain flexible and add blogs when you have something special to say, but a calendar of scheduled posts will make sure you have the bases covered. Aim for at least two times/week.
- Use correct spelling and grammar.
- Include high-quality photos.
- Make sure your links work and take your blog’s readers to trustworthy sources.
- Use other social media to promote your blog posts and broaden your reach. Alert your Facebook, Twitter, Pinterest, and LinkedIn followers everytime you’ve posted new content.
- Monitor blog comments closely and establish a dialogue with your readers whenever possible.
When you’re starting a concierge business regular blogging will help you get noticed, get respected, and build your clientele–three of your most important priorities.